Starbucks launches Web 3 platform Starbucks Odyssey

Chain Catcher news, Starbucks announced the launch of its Web3 platform, Starbucks Odyssey. Starbucks Odyssey combines Starbucks' loyalty program, Starbucks Rewards, with an NFT platform, allowing its customers to earn and purchase digital assets to unlock exclusive experiences and rewards.

Previous reports indicated that Starbucks had previewed its Web3 plans to investors, stating that it believes this new experience will build on the current Starbucks Rewards model, where customers can earn "stars" and redeem them for benefits like free drinks. (Source link)