Starbucks Web3 platform Starbucks Odyssey officially launches its beta version

ChainCatcher news, Starbucks today launched its blockchain-based loyalty program and NFT community Odyssey to its first batch of U.S. beta testers. Starting in January 2023, members of the waitlist will be invited to join the Odyssey loyalty program on a monthly basis. Starbucks has declined to disclose how many customers are registered on the waitlist, only stating that demand "far exceeds" its expectations. Additionally, the company revealed that it has hired Forum3 co-founder Adam Brotman as a special advisor for Odyssey. (source link)