Moutai and NetEase collaborated to launch the "Xunfeng Metaverse," which went live on January 1 this year, aiming to implement the principle of combining virtual and real consumption in the metaverse

ChainCatcher news, Xunfeng Metaverse has opened the physical rights exercise for digital collectibles. Users across the country are "brewing" and minting the "Twenty-Four Solar Terms of Guizhou Moutai" digital collectibles in the metaverse. With the digital collectibles, they can pick up physical liquor at thousands of offline stores of Moutai. Currently, the registered user count of "Xunfeng Metaverse" is nearly 3 million.