The decentralized advertising exchange platform Alkimi launches its mainnet

ChainCatcher news, the decentralized advertising trading platform Alkimi has launched its mainnet, allowing advertisers and publishers to buy and sell advertising inventory through its blockchain-based programmatic platform.

It is reported that Alkimi enables the buying and selling of advertising space in a completely decentralized manner through blockchain infrastructure. Alkimi is also a custom Layer 2 scaling solution on the Ethereum network specifically designed for advertising. By leveraging the principles of generative economics, the Alkimi exchange will reward users, publishers, and advertisers for reconstructing the expected value exchange of an open network.