Harris's digital advertising spending exceeds Trump's by ten times, focusing on promotional efforts on tech platforms

2024-08-16 09:32:52

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ChainCatcher message, an analysis by the Financial Times shows that since President Joe Biden dropped out of the race on July 21, Harris has spent $57 million on Google and Meta ads, while Trump has only spent $5.6 million. As the Republican presidential candidate, Trump is saving funds while relying on traditional media to convey his message.

The digital advertising campaign of the Democratic presidential candidate is part of the $139 million that the Biden-Harris campaign has spent on tech platforms since the beginning of this year, while Trump and the groups supporting his campaign have only spent $22.5 million.

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