Huobi HTX Executives Face-to-Face Dialogue with Master Liu: Returning to User Perspective, Building Trust with Sincerity is the Way of Huobi

Recently, the first column dialogue live show in the cryptocurrency circle, "Huobi Executives Face to Face," produced by Huobi HTX, has officially launched its second episode. In this episode, Huobi HTX's marketing center head and official spokesperson, Huobi Liuye, answered questions regarding the brand's historical sentiment, the platform's outstanding performance, the accumulation of user trust, the direction of creating a young and interesting brand, and the industry opportunities for women in Web3. She also revealed the "real benefits" for users on Huobi HTX's 12th anniversary. She believes that only by truly returning to the user's perspective, being sincere, and solving problems step by step can we build trust and truly become the first choice for the industry and users.

Q: Huobi HTX proposed "returning to the user's perspective" on its 12th anniversary. What exactly are we fighting for on the brand battlefield?

We do not rely on nostalgia to eat our old capital; sentiment must be supported by sincerity. This year, we are focusing on "sentiment + culture": on one hand, giving back to old users and evoking a sense of companionship. On the other hand, we are creating a young and interesting crypto culture. For example, the phrase we wrote for 520, "Experience can be given, but don't easily give your private key," aims to make crypto understandable and appealing, breaking into the mainstream perspective.

Q: In today's industry environment of "intense marketing and innovation," how does Huobi HTX plan to establish its user moat with differentiated strategies? Are there any blockbuster marketing tricks that can be revealed?

Huobi HTX does not rely on tricks; we only rely on sincerity. The rewards we truly distribute, and the rules are clearly written. From "KOL rewards" to "70% of rewards given to ordinary users," to "You have talent, I have wealth," Huobi HTX hopes to exchange every bit of sincerity for long-term trust from users. "Co-creation" is not just a slogan; it is about genuinely implementing user suggestions into products and turning them into a stage.

Q: In the context of frequent regulatory changes and declining user trust in centralized platforms, how does Huobi HTX aim to reshape trust through "trust marketing"? What specific strategies will be implemented?

Trust is not built through words but through "solving problems" bit by bit. Huobi HTX has shortcomings, and we never avoid them. We are not afraid of users raising questions; we fear no one responding. I will address what I can immediately, and for what I cannot solve, I will provide honest feedback. Executives face to face is not a show; it is about making problems transparent and normalized.

Q: Why does Huobi HTX continue to create "Huobi HTX's First Sister"? What is Liuye's perspective on the industry opportunities for women in Web3? What is the thought behind this year's "Finding Future Queen"?

I have been present from the first to the third session, and I have witnessed too many women transition from "being questioned" to "being needed." Gold will shine, but not everyone has a stage. Huobi HTX is willing to provide a stage for truly talented and thoughtful women to be seen.
They are not just here to compete; they have found turning points in their lives on our platform. Women in Web3 should not be labeled but should become builders in this industry, using their wisdom and perspectives to make the crypto world more prosperous.

Q: How to find a balanced path between compliance and innovation?

This is not a question of either/or, but rather a matter of multiple systems running in parallel and improving individually. In the long run, our value lies in filtering trustworthy quality assets for users.

Justin proposed at the end of 2023 that Huobi HTX should become a "quality project franchise platform, filtering truly investment-worthy targets for users. This is not for hype but to establish an environment where transactions can be conducted with peace of mind.

Q: What is the biggest challenge facing Huobi HTX on its 12th anniversary?

We are not focused on the existing users within the circle but on how to serve the next wave of new users entering the circle, especially those from traditional finance and the internet industry. They are more concerned about long-term value and risk control.

We are not just competing for users; we are setting rules and standards for the industry. A truly trustworthy exchange should bear the risk of filtering and take on the responsibility of growth.