The listed company Reborn Coffee launches a pilot for cryptocurrency payments

ChainCatcher news, according to GlobeNewswire, Nasdaq-listed American coffee chain Reborn Coffee announced plans to trial cryptocurrency payment functionality in some of its Southern California locations in 2025, and to integrate this functionality into its existing point-of-sale (POS) platform.

Reborn Coffee previously announced the launch of a strategic assessment to consider incorporating regulated digital assets into its financial management framework. The company plans to explore blockchain assets, including Bitcoin and Ethereum, to optimize fund management efficiency and diversify non-operating capital reserves.