Web3 Data Growth Engine Panorama: Mainstream Task Platforms

The wave of the Web3 ecosystem has surpassed the trillion-dollar mark, and decentralized technology is reshaping the value distribution and collaboration model of the internet.

In the Web3 world of 2025, the core contradiction of data growth has shifted from "traffic scarcity" to "value mismatch." There are three major paradigm shifts in data-driven growth: from "attention capture" to "value co-creation," from "centralized funnel" to "distributed network," and from "tool stacking" to "protocol layer innovation."

How to build the integration of on-chain behavior and incentive protocols, reconstruct data rights + value settlement, and achieve precise reach in the fragmented era will become the core paradigm for constructing the Web3 data growth engine. We will provide a detailed interpretation of the panoramic view of the Web3 data growth engine from the perspectives of task platforms, InfoFi, and KOL & Marketing.

As an important track in the Web3 ecosystem, task platforms connect demanders and executors in a decentralized manner, gradually becoming a growth engine that drives community participation, resource integration, and value creation. They are building the forefront of Web 3 ecosystem to acquire traffic and distribute tasks, and are evolving into on-chain refined traffic tools, cross-chain collaboration tools, and terminals for community traffic accumulation.

Looking back in mid-2025, we will examine several leading task platforms such as Galxe, TaskOn, Layer3, and Zealy to see what focuses and advantages each has in terms of the data growth engine.

Galxe: A Full-Stack On-Chain Ecosystem from Web3 Task Platform to InfoFi

Galxe is the largest Web3 task platform and credential data network, with 33 million independent users, reconstructing the Web3 growth engine through on-chain credentials. Its core product logic is to solve user authentication issues through Galxe ID and Passport, achieving protection against witch attacks and bot defenses. The main products include Quest, Starboard, and Earndrop to realize the product growth engine.

In particular, Starboard is a core function of Galxe's focus on InfoFi this year, converting social media volume for project parties based on existing traffic.

Core Products:

Product Roadmap

Product Functions and Use Value

Advantages of Galxe:

• Large user base;
• The dual-track design of Galxe ID + Passport can prevent witch attacks and bot defenses;
• Starboard can realize InfoFi functions;
• Earndrop simplifies the token distribution process and the complexity of TGE, achieving one-stop token distribution;
• Gravity chain optimizes cross-chain interaction efficiency and security;

Disadvantages of Galxe:

• Projects and quests are cluttered, with most projects and quests lacking exposure;
• The usage cost is the highest among task platforms;
• On-chain task support is insufficient; except for SNS, most task verifications require project parties to sort and upload the winner list for the lottery;

TaskOn: An Automated, B2B2C Hub for Task Collaboration

TaskOn is the platform with the richest variety of tasks and the most complete functions among task platforms. It can enhance marketing and operational efficiency through smart automation tools, helping project parties improve data and efficiency in social media growth, data analysis, community participation, and on-chain transactions. Currently, TaskOn has 18 million user addresses.

TaskOn's core products consist of four major components: Quest, Community (GTC), ChainEran, and Token Flow, configuring on-chain and off-chain tasks around community operations, user attraction, user retention, and on-chain data, for customized task settings.

Core Products:

Product Roadmap

Product Backend with Six Growth Engine One-Click Functional Smart Tools

Product Functions and Use Value

Advantages of TaskOn:

• Quest is free to use, with a rich task template library and real-time automatic verification;
• White-label service: The GTC section can be integrated into the project party's official website, establishing a highly personalized user operation system;
• Automatic rewards: Saves project parties' labor and time costs;
• Self-service can be achieved throughout the site, with high customer service communication efficiency;
• C-end user product-related issues are directly resolved by contacting TaskOn, without project party intervention;

Disadvantages of TaskOn:

• Page information overload: Many functional sections are complete and highly personalized, leading to a certain learning cost for users;
• The platform's points currently lack usage scenarios;

Layer3: On-Chain Decentralized Infrastructure, Tokenization of Attention Under Aggregation Concept

Layer3 is a Web3 task platform focused on the "attention economy." By educating users through the link, it aggregates tasks from popular ecosystems, using CUBE to record users' full-chain identities, achieving decentralized identity management, task verification, and reward distribution. Users receive dynamic rewards after completing tasks, and the platform focuses on on-chain traffic, attracting high-quality DeFi and cross-chain bridge users.

Layer3 currently has 250,000 monthly active users. It has driven the growth of 31 chains and over 500 protocols, covering areas such as gaming, artificial intelligence, DeFi, and NFTs.

Core Functional Sections:

Product Roadmap

Product Functions and Use Value

Advantages of Layer3:

• Focused on on-chain tasks, with a precise and high-quality target customer profile;
• The CUBE credential system can prevent witch attacks;
• Long on-chain task cycles can achieve long-term user growth and on-chain data enhancement;

Disadvantages of Layer3:

• Usage requires staking L3 tokens, which is relatively costly;
• Insufficient task diversity, leading to low platform retention rates and loyalty;
• Layer3's reward rules are complex, and the exchange ratio and distribution rules for CUBEs and L3 tokens are not transparent;
• Limited by slow on-chain settlement speed, some rewards are delayed, affecting user experience;

Zealy: Gamified Task Engine Incentives to Help Web3 Projects Enhance Community Activity and Growth

Zealy is a 2B-oriented Web3 task execution platform from Europe, designed to build modular communities. It sets tasks through text descriptions for user interaction, allowing users to participate in community co-construction and earn a sense of honor, with official zaps as the main reward.

According to official data from Zealy, it has a total of 6 million users, with daily active users around 50,000 according to the Solana Compass report.

Core Functional Sections:

Zealy's product logic relies on modular communities as the main line, setting task content through text descriptions. The product is convenient and quick but lacks intelligence, making it more suitable for basic social media and community growth.

Zaps are currently the main reward on the platform, and project parties need to purchase them for incentive distribution. Zealy's traffic advantage and simple interaction style, along with a low barrier to entry, closely connect with Discord communities, emphasizing community participation.

Advantages of Zealy:

• B-end products are easy to use and have strong cross-domain adaptability;
• French team, making the product more aligned with European and American market usage habits;
• Deeply links Web3 tools, providing data analysis dashboards;

Disadvantages of Zealy:

• Poor customer acquisition effect: Lacks on-chain tasks, and manual review cycles are too long;
• Task fatigue: Off-chain tasks are single in variety and have low reward value;
• Insufficient intelligence: Tasks can only be described in text, lacking integrated automation deployment tools. Submitting tasks and subsequent review work is cumbersome;
• Lack of automated verification: Task verification almost always requires users to submit POW materials, with progress in the verification process being blind for both users and project parties;
• Task quantity issues: Cannot set repetitive tasks, leading to a bloated community list without focus;

The Second Half of the Growth Engine Battle: Ecological Game of Task Platforms

After experiencing various task platforms, I found that although most operations are quite similar, the differences in product thinking are significant.

Galxe is the largest task platform and the main battleground for tasks in the Web3 European and American markets, possessing a unique first-mover advantage. However, Galxe is a C-end product, offering a more user-friendly experience on the C-end, with a greater number of projects and reward scales being more popular, but the product's intelligence is somewhat lacking. Galxe has chosen to leave the interactive end on smart contracts to the project party platform, which inadvertently increases the labor and time costs for project parties, and the costs of using Galxe are not insignificant.

Moreover, I also found that many verifications on Galxe are fake verification steps; as long as the system detects that the user has made a jump, it will assume that you have completed the relevant task, which is a very lazy behavior.

The most fragmented user experience is with Zealy. Zealy is easy to use and straightforward, but setting tasks through text descriptions requires project operators to have excellent control over the rules. Additionally, in the later task verification, users need to submit POW for manual verification, placing the task setting, verification, and inquiry responsibilities on the project party.

Layer3's website is absolutely eye-catching, with a card-style page design and minimalist style, and its gamified settings are the most Web3-styled. Layer3 focuses solely on on-chain tasks, and the cost of use is relatively low; after setting up Activation, staking 150,000 L3 tokens allows you to publish tasks. Compared to other products, Layer3 emphasizes getting project parties and users to invest costs into the platform's tokens to activate the token economic model.

The experience with TaskOn is surprising; its functionality is the most complex and comprehensive. TaskOn's Quest can be set up and used for free, and new projects can enjoy a 7-day free membership upon first registration, allowing them to try out some features of GTC. TaskOn integrates an embedded dex aggregator, allowing on-chain interactions to be completed in one stop within the site. The interaction experience and after-sales issues are more considerate and worry-free.

For example, in official cooperation consultation feedback, all four platforms have built-in consultation windows. Layer3 mainly relies on email replies, while Galxe and Zealy have slower internal responses, with only TaskOn achieving official instant replies through its Telegram community.

After Quest is published, each platform can also modify the published content to a certain extent. TaskOn will guide users for official communication to confirm the purpose of modifications for effective changes. Zealy's product positioning is 2B-oriented, and its modification function is more inclined towards B-end users.

Key Indicator Comparison of Task Platforms:

Winning and Losing Analysis:

• Low-cost, efficient customer acquisition: TaskOn crushes competitors with zero permission + full automation, especially suitable for small and medium projects for cold starts;

• High-value user screening: Galxe relies on Starboard's data depth, but costs deter long-tail ecosystems; large ecosystem projects are suitable for launching on Galxe; Layer3 and TaskOn focus on on-chain quests, offering better cost-effectiveness;

• Educational scene barriers: Layer3 has strong narrative capabilities, while Zealy falls into the trap of functional homogenization.

As the growth engine of the Web3 world, task platforms can become the best bridge connecting users and project parties' ecosystems, driving community growth through gamified tasks and reward mechanisms, promoting rapid growth in the Web3 world through multi-chain support, on-chain task flexibility, ecological integration, and deep community interaction. To date, only Galxe, TaskOn, Layer3, and Zealy remain standing, but in the fierce traffic battle of the second half, whoever can better grasp the value of on-chain data and become the growth flywheel of the ecosystem will survive longer, and the reshuffling of the landscape is likely on the way.