OneFootball in-depth analysis: Transforming "watching football" into "holding and co-creating"

Original Title: A Deep Dive into OneFootball

Source: CoinList

Compiled by: Zhou, ChainCatcher

At the end of July 2025, the digital football platform OneFootball conducted a public token sale on CoinList, raising $3 million, with an FDV of $50 million. The project stated that it expects to complete the TGE within this quarter. This article is published following an interview with Coinlist, aiming to showcase the OneFootball team's views on the fusion of football and crypto, as well as how they plan to bring millions of fans onto the blockchain.

What is OneFootball? What problem does it solve for fans?

OneFootball is the world's leading digital football platform, connecting over 200 million fans globally through scores, news, and live broadcasts from hundreds of clubs and leagues. Although the platform has built one of the largest and most active fan communities in the sports media field, OneFootball's future will shift its focus from "passive following" to "active digital ownership."

Currently, fans have no control over their participation history and lack continuity: loyalty is "invisible," achievements are locked on various platforms, and identities are scattered across apps, social media, and ticketing systems. There is no lasting record to prove why they are true fans—the "fan journey" they build with clubs or fan communities does not belong to them. As a result, the existing football ecosystem is highly fragmented, and true fans become "invisible."

OneFootball's solution is to create a universal layer that connects all digital football experiences. Based on a new global fan identity standard—.football ID, OneFootball brings fans closer to the game and gives them true ownership of their fan journey. From match predictions and interactions to offline viewing and voting participation, .football ID serves as a portable "fan passport" that stores achievements and accumulates reputation—thus creating personalized and interconnected experiences for fans. Therefore, OneFootball is not only creating a better fan experience but also establishing the default participation and data layer in the football field, enabling fans, clubs, and brands to co-create value in an open and interoperable economy.

What is the connection between crypto and football?

Football and crypto share a common "DNA"—both are deeply rooted in communities that thrive on passion, loyalty, and "speculation/gambling." Just as web3 revolves around shared ownership, tribal identity, and cultural memes, the 3.5 billion fans worldwide have long acted in a similar manner—forming tight-knit communities, obsessing over club rivalries, and speculating on match outcomes and transfer rumors. However, despite investing immense emotion and time, fans have never had meaningful economic participation in the game. Crypto changes that.

Crypto opens up a new dynamic for fans: speculation becomes more skill-dependent, participation becomes ownable, and fan identity itself can become capital. With the help of crypto, OneFootball merges "fans, finance, and ownership"—creating an engage-to-own economy where fans can earn and allocate capital based on their passion. .football ID acts as an on-chain passport, recording fans' lasting digital footprints, while $OFC rewards them for their knowledge, loyalty, and participation. Through blockchain technology, OneFootball is paving the way for fans' real economic and social participation in the digital future of sports.

How do clubs view the crypto trend?

Football clubs have long been at the forefront of crypto adoption, especially in the realm of digital fan identity and engagement. While early NFT and fan token experiments were often seen as "hype cycles," clubs are now viewing crypto as a core infrastructure layer for fan engagement—they realize the need to provide supporters with new ways to participate, prove loyalty, and access exclusive benefits. Recently, Barcelona launched the on-chain "Barca Pass"—an official digital passport for Barca fans to store memorabilia and showcase their fan identity; Paris Saint-Germain (PSG) has established a blockchain innovation studio with Matchain. The appeal for clubs is evident: crypto offers better data ownership, direct monetization channels, and deeper, more personalized fan relationships.

What defines an "excellent on-chain fan"?

An excellent on-chain fan is determined by the depth of their engagement. The best fans do not just consume content—they co-create it. Excellent on-chain fans foster community atmosphere: hosting spaces, sharing insights, helping newcomers, and proudly supporting their clubs. True fans show up season after season—not just during hot topics or key matches. Top fans understand the game and confidently make match predictions based on their football IQ.

OneFootball's mission is to make these "best fans" visible. From predicting match outcomes and participating in voting to offline viewing and cross-platform support for clubs, every action becomes a verifiable signal of loyalty. Through participation, on-chain fans will accumulate reputation capital over time—recorded in their .football ID, reflected in fan ratings, personalized rewards, and access to unique experiences. The beauty of on-chain support lies in its meritocratic, transparent, and sustainable nature—focusing on proving your passion rather than just proclaiming it.

What is the incentive mechanism of OneFootball Credits (OFC), and how can they be earned, (burned), or used in voting, streaming, and community activities?

OneFootball Credits ($OFC) are the core functional token of the OneFootball ecosystem, designed to reward meaningful participation and drive a new generation of fan-led experiences. Essentially, OFC enables fans, creators, and partners to interact with each other, unlock exclusive experiences, and co-create the on-chain future of football.

Fans can earn $OFC through in-app interactions such as match predictions, community challenges, and betting. The earned $OFC can be used for various functions within the ecosystem, including:

• Payment for tickets: Used as a payment mechanism for exclusive digital/physical assets, pay-per-view (PPV) live streams, and in-app premium experiences.

• Digital football identity: Fans can mint and grow their on-chain .football ID— a lasting identity that records achievements, match history, and purchasing behavior.

• OneFootball Heads IP: Use $OFC to customize OneFootball Heads—the avatars of the OneFootball ecosystem, serving as digital identity representations.

• On-chain creator tipping: $OFC supports tipping and reward mechanisms, allowing fans to support their favorite creators, community members, or content.

• Exclusive sales and raffles: Use $OFC to participate in raffles and claim limited editions, including digital collectibles, memorabilia, and real-world experiences.

• Governance: $OFC holders will gain governance rights, voting on proposals, guiding platform direction, and participating in decisions related to the ecosystem fund.

By unifying these use cases under a single token, $OFC becomes the connective tissue of the OneFootball participation economy—not only rewarding fans' time but also their knowledge, loyalty, and contributions to the broader football community.

How does OneFootball verify and incentivize high-quality fan participation to ensure an active and trustworthy ecosystem?

OneFootball combines on-chain identity, behavioral data, and gamification mechanisms to verify and reward meaningful participation. Each fan will create a .football ID that records their contributions within the ecosystem, including match predictions, voting, event participation, and collectible holdings. This forms a verifiable fan rating system that reflects both activity and long-term loyalty.

Rather than rewarding surface-level interactions, OneFootball's incentive system emphasizes sustainability, knowledge, and contribution. Fans can earn $OFC through participation in challenges, accurate predictions, streaks, and community interactions. The more touchpoints and deeper the engagement, the stronger the on-chain reputation—unlocking exclusive sales, higher-tier rewards, and customized experiences.

This approach ensures that the ecosystem is not only "active" but also "trustworthy"—built on verifiable reputation rather than inflated surface metrics. In the long run, the goal is for clubs and partners to use this fan data to offer personalized rewards and experiences to the most loyal supporters; while fans benefit from transparency, recognition, and the ability to migrate their fan identity across platforms.

What early progress and real use cases has OneFootball achieved (such as user growth, engagement metrics, and collaborations with clubs/leagues)? How do these validate the platform model?

OneFootball has demonstrated significant real-world appeal, validating its product-market fit and long-term web3 vision. Founded in 2008, the company is supported by numerous top clubs, including Manchester City, Liverpool, Paris Saint-Germain, Bayern Munich, and Juventus. The platform reaches over 200 million fans globally, with 30 million monthly active users, maintaining high engagement across mobile, desktop, and social channels.

In terms of partnerships, OneFootball collaborates with over 200 clubs, leagues, football associations, players, and broadcasters to bring content to over 194 markets, boasting a global video distribution network covering approximately 250 premium publishing partners. This makes OneFootball one of the largest fan ecosystems in the world.

The web3 pilot has also achieved strong results: OneFootball Club has had a good start, aiming to reach 1 million users who have claimed their .football ID by Q3; OFC's first and second season activities have seen a total of 16 million wallet connections; nearly 550,000 OFC followers on X (Twitter); and over 260,000 registrations for the $OFC public offering waitlist. Early activities indicate that fans are eager for a new era of "ownership, rewards, and identity."

In summary, these advancements validate OneFootball's argument: combining existing reach capabilities with crypto-driven infrastructure can transform fragmented fan experiences into a unified ecosystem—supported by real participation, strong distribution, and consistent incentives.

What does the "ideal fan experience" on the platform look like 12 months from now?

In 12 months, the ideal OneFootball experience should be seamless, social, and fully on-chain. Fans will first claim their .football ID, which will serve as a passport across platforms, clubs, and events. As they engage—through match predictions, club voting, offline viewing, and gaming with friends—each action will be recorded in their personal profile, building a verifiable fan reputation. This will unlock tiered rewards, exclusive merchandise, special content, and experiences accessible only through token thresholds.

Fans' $OFC earnings and participation history will not lie idle—they will be used to "bet" on match outcomes, tip creators, climb community leaderboards, and collectively shape the roadmap of OneFootball Club. In short, fans will no longer just "watch the game"—they will own their journey, shape their experiences, and earn from their passion in a global, interoperable football economy.

What is the best way to engage with the OneFootball community?

The best path is to first claim a .football ID in the OneFootball App and start building an on-chain fan identity. Then, fans can head to X (Twitter) @ofctheclub to join discussions, as the community hosts Spaces and shares the latest updates. For those looking to join a growing community of core fans, the official Telegram group OneFootball Club can be accessed here: https://t.me/onefootballclub_official. Whether lifelong supporters or newcomers, OneFootball provides a space to connect with other fans, earn rewards, and co-create the future of football support.

During a limited-time window, the $OFC public offering on CoinList provides supporters with an unprecedented opportunity: to acquire $OFC on community-first terms—meaning fans can participate at the same valuation as private investors, enjoying the best allocation arrangements among all stakeholders. There are no inflated premiums or "backdoor" advantages—just a fair, transparent opportunity for fans to participate equally. Football begins with community, and OneFootball will ensure that early supporters are rewarded in the co-building process of the club, rather than being marginalized.