The payment brand Metyacard under Metya has officially upgraded to MePay

Author: Metya Official Editorial Team

Recently, Metya's payment brand Metyacard has officially upgraded to MePay and launched, marking a significant step towards a complete PayFi ecosystem. This upgrade signifies Metya's comprehensive deepening of its layout in the Web3 payment field.

The new upgrade allows users to seamlessly convert the value accumulated through social interactions into consumable assets, promoting the genuine integration of Web3 applications into daily life through efficient and transparent payment mechanisms. MePay not only continues Metya's core philosophy but also further strengthens the platform's competitiveness and sustainability through product iteration and data accumulation.

Brand Positioning: Deep Integration of PayFi and SocialFi

In the Web2 world, payment means efficiency and security; in the Web3 world, past SocialFi projects, while enabling social behaviors to create value, often stop at on-chain points and tokens; traditional payment tools, while capable of bridging consumption scenarios, lack long-term accumulation of user relationships.

MePay breaks this divide by organically combining PayFi and SocialFi, building a closed-loop ecosystem driven by relationships for consumption and by value for payment. Data such as credibility, influence, and interaction certificates generated from social behaviors are transformed into actual value through assetization, which can be directly used in various scenarios such as membership rights, content rewards, and offline consumption, creating a causal effect between social and payment—social creates value, payment verifies value, forming a cycle of growth.

The upgrade of the MePay brand aims to better address the "last mile" problem of Web3—making tokens truly integrate into life. By simplifying the processes of exchange, settlement, and risk control, MePay ensures that users can easily convert on-chain assets into daily payment tools. This strategy is built on three foundations:

• Relationship Datafication: Recording user behavior under the premise of privacy protection to form a credibility profile;
• Value Assetization: Transforming social contributions into assets such as NFTs and points, unlocking more rights;
• Consumption Closure: Rebates, subsidies, and membership mechanisms form a self-driven growth cycle.

Core Data and Product Advantages: Efficient and Innovative Payment Experience

The upgrade of MePay is a product innovation driven by user needs.

Official data shows that the number of MePay cards issued has exceeded 100,000, primarily due to systematic optimization at the product level and service experience.

First, the card issuance process has been completely revamped. This optimization simplifies the card issuance process: users can self-issue cards without manual review. Moreover, after the initial pilot of card issuance, Metya has officially lowered the threshold for card issuance to enter a large-scale promotion phase. The newly added centralized exchange function further simplifies the asset conversion process, allowing users to conveniently exchange tokens such as MET or USDT for spending funds. All transaction paths are recorded on-chain, ensuring transparency and security.

At the infrastructure level, MePay has expanded its banking partnership network from a single UK card issuer to three major global card issuers (Hong Kong, the United States, and the United Kingdom), supporting 12 mainstream currencies, including USD, EUR, and GBP. This upgrade provides broader options for cross-border payments.

Additionally, the synergistic effect between MePay and the $MET token is amplifying. Every payment action by MePay users triggers the actual circulation of tokens, fee distribution, and partial destruction, forming a natural cycle of "usage equals value."

Long-term Direction: Patience and Boundaries of PayFi

DeFi makes assets dynamic, SocialFi makes relationships dynamic, and PayFi makes everything settle. Metya understands that when MePay can issue cards, make payments, integrate with Apple Pay, and be accepted by offline merchants, cryptocurrency truly transforms from "speculative assets" to "circulating currency."

This path may be slow. It relies not only on market enthusiasm but also on product capability, compliance advancement, and the realization of real use cases.

The brand upgrade of MePay is a key step taken by Metya in the Web3 payment field.

When payment is no longer just a tool but an extension of social and value, the significance of PayFi becomes even more profound—it allows digital assets to truly enter daily life, enabling connections and value to flow unconsciously.

Perhaps this is Metya's long-termism in the development of Web3.