The Ministry of Industry and Information Technology and five other departments: Support enterprises in applying metaverse, artificial intelligence, blockchain, and other digital intelligence technologies to orderly develop platform consumption

The Ministry of Industry and Information Technology and five other departments issued the "Implementation Plan for Enhancing the Adaptability of Supply and Demand for Consumer Goods and Further Promoting Consumption." It proposes the orderly development of platform consumption. The orderly development of new business formats such as live e-commerce, instant retail, curated retail, and circular e-commerce is encouraged. Platform enterprises are encouraged to legally and compliantly utilize artificial intelligence technology to explore user needs and match and push products and services.

Support platform enterprises in applying digital intelligence technologies such as virtual reality, the metaverse, artificial intelligence, and blockchain to create multi-scenario, immersive consumption experiences. Guide platform enterprises to carry out brand quality promotion activities for consumption. Strengthen the main responsibility of platform enterprises, enhance the qualification review of operators and the verification of product information, and improve the rapid processing mechanism for consumer disputes. (Jin Shi)