Coinbase advances its "all-in-one exchange" strategy, expanding its business into stocks, prediction markets, Solana DEX, and other areas

According to market news, Coinbase is vigorously expanding its business, no longer limited to cryptocurrency trading, but instead launching a series of new products, aiming to become a "full-service exchange" that integrates multiple asset classes into a single platform.

The newly launched products include stock trading, prediction markets, decentralized trading of Solana tokens, derivatives, custom branded stablecoins, and payment infrastructure, marking one of the most aggressive product expansion initiatives in its 13-year history. Coinbase is introducing stock trading features to U.S. users through Coinbase Capital Markets, with plans to add thousands of other stocks in the coming months. Additionally, Coinbase is preparing for perpetual futures linked to stocks, allowing users outside the U.S. to access U.S. stocks continuously and efficiently, with plans to expand access to stock perpetual futures early next year.

Although tokenized stocks have not yet launched, there are plans to introduce an institutional platform called Coinbase Tokenize, with more details expected to be announced in 2026. Coinbase is collaborating with the prediction market Kalshi to launch event-based contract trading, with plans to add more partner platforms in the future. Coinbase is expanding the range of DEX trading within its app to include Solana-based tokens, directly integrating Solana's largest DEX aggregator, Jupiter, into the Coinbase interface.

Coinbase stated that millions of assets on Solana and its own Base network are now accessible by default, with plans to further expand the DEX integration to more networks in the future. Coinbase is launching custom stablecoins, allowing companies to issue brand stablecoins backed by flexible collateral (including USDC), which will be supported by USDC and other dollar-pegged stablecoins at a 1:1 flexible ratio, rather than fiat currency.

Coinbase has also applied for a national trust company license with the Office of the Comptroller of the Currency, and the application is currently under review. Additionally, Coinbase is expanding its developer platform through APIs covering custody, payments, trading, and stablecoins. At the same time, Coinbase emphasizes the open payment standard x402, collaborating with partners like Cloudflare to develop the x402 Foundation to further advance this standard.

In terms of derivatives, Coinbase has launched a simplified futures and perpetual futures trading experience within its main app, expanding access to derivatives. Coinbase has also introduced an AI financial assistant called Coinbase Advisor, which is directly embedded in the app, allowing users to ask questions, build portfolios, and receive personalized recommendations, with early users gradually gaining access to the beta version.

Furthermore, Coinbase announced that its on-chain "full-service application" Base has launched in over 140 countries. Coinbase is also deeply expanding its financial services for enterprises, with Coinbase Business now fully launched for eligible businesses in the U.S. and Singapore, providing a crypto-native alternative to traditional business banking and payment infrastructure.

This product allows startups and small businesses to send and receive payments globally, manage crypto assets, earn USDC balance rewards, and automate financial workflows. Coinbase stated that businesses will soon be able to access the same expanded trading features launched on the retail platform.