InfoFi Wave: A Guide to the Influence of Chinese KOLs

Who Controls Attention, Controls Market ------ Animoca Brand Research

In the evolution of the crypto world, the form of scarce resources is quietly changing------from computing power (Proof of Work), to capital (Proof of Stake), and then to "influence" (Proof of Influence). Under the wave of InfoFi, information is being repriced, opinions become assets, and KOLs are the key nodes in this transformation.

They are not the media, yet they guide narratives; they are not project parties, yet they drive consensus; they are not institutions, yet they influence capital. Whether it's the precise judgment of ambushing Alpha, the deep thinking across cycles, or the firm voice in the face of market sentiment------every content creator who continuously outputs is participating in a "new economic experiment" about influence.

We are witnessing an era: anyone can become a KOL, but not everyone can leave a mark.

To this end, XHunt and Biteye jointly release this "Chinese KOL Influence Atlas," attempting to clarify their true roles, evolution paths, and economic models in the crypto ecosystem, and through data and interviews, present a "KOL Map" belonging to the Chinese context.

1. What is KOL?

KOL, or Key Opinion Leader, refers to individuals who have a voice in specific fields, can guide public opinion, shape consensus, and influence decisions. In the crypto world, this identity has been endowed with stronger financial attributes and market weight, mainly reflected in the following dimensions:

1. Continuous cross-platform output:

Consistently producing crypto-related content through platforms like Twitter (X), Telegram, Discord, YouTube, podcasts, etc.

2. Distinct professional positioning:

Research-oriented: Excelling in investment research, deeply engaging in macroeconomics, on-chain data, technical architecture, fundamentals, etc.

Trading-oriented: Known for real trading and keen market intuition, exhibiting a clear "copy trading effect."

3. Diverse industry roles:

Independent: Individual researchers, seasoned investors, or bloggers, establishing reputation through independent viewpoints and long-term accumulation.

Community-based: Relying on large communities to amplify their influence through group interactions.

Institutional: Backed by VCs, exchanges, research institutions, etc., to obtain frontline information resources.

KOLs in the crypto industry are not only shapers of public opinion but also barometers of capital flow and market sentiment. Their influence is deeply coupled with token prices, liquidity, and even project development, making every word and action potentially ripple through the market.

2. The Evolution of KOL: From Geeks to Nodes of Influence

"No one is born a KOL." Their growth trajectories resonate with industry cycles.

Before 2015: The Era of Technical Evangelism

The crypto world was hidden in geek forums like Bitcointalk. Influence belonged to miners, developers, and early evangelists who held the technical interpretation rights, such as Vitalik Buterin, who wrote for "Bitcoin Magazine." However, during this period, the influence of KOLs remained within small circles, and their identities were self-assigned when they stepped outside.

2017: ICO and the First Turning Point

The ICO boom created an urgent demand for "experts"------they interpreted projects, wrote research reports, and became the first KOLs with market influence. Unfortunately, some KOLs during this period engaged in paid promotions and charging for signals, and after the "9.4" incident, the potential legal risks for KOLs began to surface.

2020: The Start of Professional Division of Labor

The explosion of DeFi and NFTs pushed KOLs towards specialization. During this period, KOLs used tools like Dune, Nansen, and Glassnode to analyze on-chain data and refine their viewpoints, further enhancing their influence. Especially with the emergence of the DAO concept during this time, Discord and Telegram became playgrounds for crypto users, helping KOLs convert public traffic into private domain accumulation.

2022-2023: Monetization of Traffic and Institutional Exploration

Top KOLs began systematically monetizing their influence: collaborating with market makers and exchanges to become traffic entry points, or writing in-depth research reports and incubating projects, evolving into small institutions.

2024 to Present: Everyone is a KOL

On-chain social platforms like Friend.Tech and Pump.fun, along with MEME coin protocols, have provided new soil for the creator economy, with cKaito's Yaps igniting the InfoFi wave. Large language models like GPT have significantly lowered the barriers to content production, making becoming a KOL a "zero-threshold" endeavor. However, this has also brought new challenges of tweet homogenization and "fancy account creation."

KOLs are an indispensable part of the blockchain ecosystem. For project parties and exchanges, KOLs are excellent traffic entry points; for newcomers to web3, KOLs are free teachers. After ten years of evolution, the KOL ecosystem has formed a clearly defined and interconnected network:

• Head: Figures like CZ and Vitalik, few in number but firmly positioned, with global influence across regions and cultures.
• Waist: They are the leaders in vertical tracks, excelling in L2, RWA, AI, or Memecoin fields, achieving results through "leading," "signal calling," or "rights protection."
• Long tail: Relying on regional languages and private communities to maintain conversion rates, they are adept at social nuances, occasionally banding together in comment sections.

3. KOL Economic Model: How is Influence Priced?

When discussing the economic model of KOLs, one cannot avoid the most direct question: "How much can a KOL earn?" But the answer to this question can lead us back to the essence: How do KOLs create value?

We believe that the core value of KOLs lies in solving information asymmetry and completing the reallocation of attention in the process. In the highly complex, cross-linguistic, and cross-technical field of crypto, they significantly reduce search and cognitive costs for users through filtering, translating, and interpreting information. In the realm of information ambiguity, confidence is more important than gold, and KOLs' expertise, historical performance, and even publicly available on-chain data become the foundation for building trust and forming early consensus.

So, how does influence convert into real money? The monetization methods of KOLs present a diverse and layered ecosystem:

The most stable income is based on content and community cash flow, such as paid subscriptions, paid communities, newsletters, and crypto-native subscriptions for articles on platforms like Mirror (which has exited the historical stage).

More service-oriented income includes project market consulting, community growth operations, KOL matrix management, and research reports and brand advertisements aimed at institutions. The recently popular InfoFi "mouth farming" income essentially represents market spending by project parties. Additionally, KOL rounds are gradually emerging, where KOLs exchange services for investment quotas from project parties, sometimes with favorable terms for returning principal, while TGE release conditions are more friendly than those of VCs. When encountering a project that increases tenfold or even a hundredfold, KOLs can earn substantial profits.

Income related to trading is more elastic, including alliance commissions from exchanges, wallets, and data tools, as well as profit-sharing from copy trading or strategy subscriptions (such as OKX wallet invitation links, Binance copy trading profit sharing, gmgn rebates, etc.).

On-chain native tools have opened new monetization channels: issuing creator/social tokens can tokenize influence (like previous friend tech, $trump, and other celebrity tokens), and content can be minted as NFTs to obtain secondary royalties. KOLs can issue tokens to control early chips while also gaining a share of transaction fees from other users trading tokens.

4. The Portrait of Chinese KOLs Under Data

Learning from the best can help us find more correct and efficient methods. Based on the Twitter data of the top 300 KOLs in the Chinese influence ranking by XHunt (as of September 24, 2025), we summarize some common characteristics of the best KOLs for content creators to learn from and reference.

The top 300 KOLs average 1.72 original tweets per day and only 0.15 retweets, showing a strong orientation towards originality. They average 8.69 replies per day (including fan comments and KOL replies), reflecting their binding with the community. The interaction rate ((comments + likes + retweets) / views) is about 1.2%, which not only reflects the real audience engagement but can also serve as an important reference for judging whether KOLs engage in volume manipulation.

In terms of content format, "short and quick" dominates: short tweets (60.8%) far exceed long tweets (39.2%) and articles (1.8%), aligning with the underlying logic of "time is value" in the crypto market. Additionally, 81.7% of tweets are accompanied by images or videos, not only to attract attention but also to deeply align with the algorithmic recommendation mechanism of platform X.

From the perspective of dissemination effectiveness, the median views per tweet reach 22,507, demonstrating strong reach; furthermore, each tweet receives an average of 20.2 bookmarks, indicating that its informational value is recognized and used for future reference.

Overall, the content ecology of the top 300 Chinese KOLs leans towards high exposure, strong visuals, and traffic-driven influence, primarily reflected in narrative diffusion and amplification of voice, rather than deep investment research.

The statistics on popular discussion areas among KOLs are based on the capability models of the top 300 KOLs. Each KOL's model is derived from analyzing their tweet content, extracting eight representative capabilities, and then aggregating the frequency of these capabilities across the 300 KOLs to form the distribution chart. Overall, trading (261 individuals) is the core discussion theme, reflecting the market's extreme pursuit of speculative opportunities. Public chains (228 individuals) and DeFi (211 individuals) follow closely, indicating that infrastructure and decentralized finance remain the central narratives in crypto, with higher valuation ceilings and broader audiences; Bitcoin (198 individuals) and Ethereum (192 individuals) have similar popularity, highlighting the long-term discourse power of leading assets in the market.

Notably, macro (182 individuals) is gradually becoming a mainstream topic, reflecting the increased sensitivity of the Chinese-speaking community to the global economy and policy environment. Meanwhile, AI (173 individuals) has become an important pivot for emerging narratives amid the wave of transformation, and security (159 individuals) has also garnered widespread attention, indicating that in the "code is law" context of Web3, risk protection and compliance are becoming increasingly important. Even under the impact of new models like Binance Alpha and InfoFi, airdrops (152 individuals) still maintain a certain level of popularity, while arbitrage (132 individuals), as a unique opportunity in the crypto circle, continues to attract interest.

Overall, the topic structure of Chinese KOLs presents characteristics of "speculation-driven, with core assets at the center, and new narratives gradually permeating."

KOL X Account Registration Time

The trend of KOL account creation mirrors the bull and bear cycles of the crypto market. From the registration time of X accounts:

Between 2007 and 2015, the number of registered accounts remained at single digits, indicating that early entrants were extremely rare, and the KOL group had not yet formed.

From 2016 to 2018, with the rise of the Ethereum ecosystem and the first ICO boom, the number of accounts significantly increased, reaching 16, 20, and 31 respectively, marking the beginning of crypto content creation.

In 2019, there was a slight decline (19 accounts), but in 2020, with the explosion of DeFi Summer and the overall recovery of the crypto market, the number of KOL accounts surged to 38, peaking at 83 accounts in 2021, indicating a massive influx of new entrants during the bull market cycle, with market sentiment and discourse demand reaching their peak. Of course, this period was also closely related to adjustments in Weibo's policies.

In 2022, there were still 44 new accounts, but this was a significant decline compared to the peak.

In 2023 and 2024, the numbers plummeted to single digits (5 and 3), indicating that during the market's cool-off period, new KOLs found it difficult to stand out. This also reflects that in the new cycle, as information gaps narrow, only KOLs with distinct personalities and significant wealth effects can emerge.

Overall, the trend of KOL account creation closely aligns with the bull and bear cycles of the crypto market: explosive growth in bull markets and significant contraction in bear markets, revealing that discourse power is concentrated in the hands of mature KOLs who survived the previous cycle. Emerging KOLs mostly cluster in the InfoFi track, which can amplify narrative volume but find it challenging to truly participate in narrative formulation.

From the changes in KOLs' win rates over 7 days, 30 days, and 90 days, it can be seen that the overall profitability of KOLs is closely related to market conditions, and their earnings far exceed those of BTC and ETH, indicating that these quality KOLs can still bring excess returns to their followers. Currently, KOLs' signal win rates, maximum returns, and returns held to the present can be directly viewed on the XHunt Google plugin. *KOL profitability analysis is based on the token price at the time of the first X post analyzing a token within a certain time frame as the buy-in price. Maximum return refers to the highest price of the token during the corresponding time period after posting, divided by the token price at the time of the first post. Current return refers to the current token price divided by the token price at the time of the first post.

Snapshot time is September 24, 2025

With the rise of InfoFi, some studios have begun to rely on AI to create accounts in bulk, generating unthoughtful and unverified content or even automatic replies, disrupting the original learning and sharing atmosphere of the X space. To address this issue, XHunt has launched the "Soul Index," which comprehensively evaluates accounts based on five dimensions: account profile, tweet content, interaction data, KOL interactions, and XHunt ranking, providing a layered scoring standard from "advertising and AI generation tendency" to "human light." Among the top 300 KOLs, 92 scored in the 85-90 range, 113 in the 90-95 range, and 5 in the 95-100 range, indicating that the core KOL group can produce high-quality content and possess real influence.

*Soul Index scoring standard: 95-100: Master, human light; 90-94: Top-tier influencer, must follow; 85-89: Excellent KOL, quality content; 80-84: High-potential KOL; 75-79: Some advertising and AI generation; 70-74: Obvious advertising and AI generation; below 70: Severe advertising and AI generation.

MBTI personality type analysis shows that this is a group dominated by ENTJs (Commanders, 52.9%), known for their goal orientation, planning skills, and ability to control situations, aligning with KOLs' roles in narrative construction and market leadership;

ENTPs account for 24.7%, ranking second, representing a group skilled in creativity, debate, and rapid iteration, often excelling in capturing hot topics and content innovation;

ESTPs account for 11.8%, ranking third, characterized by action and adventurous spirit.

Overall, the personality structure of KOLs exhibits clear traits of "extroversion, action, and leadership," reflecting the collective character tendency of this group in the crypto market, driven by narrative, topic control, and market leadership.

(Note: Online personality performance is influenced by platform characteristics and may not fully align with real-life personalities.)

*XHunt determines KOL MBTI types based on their tweet content.

5. KOL Rankings

In the current crypto market, information noise is rampant, especially after the rise of the InfoFi track, where AI farming and follower manipulation have become unspoken rules. Users urgently need to discern those with real influence who can continuously uncover early Alpha and genuinely lead followers to profits. Additionally, KOLs who can attract readers with vivid forms or high-quality visual content also possess high attention value.

Truly influential KOLs never rely on mutual following or other gimmicks, nor do they need to cater to algorithms------high-quality content itself is a strong consensus that attracts like-minded individuals.

Therefore, based on the complete KOL database, we have generated this comprehensive ranking of the top 1000 Chinese KOLs by integrating their follower relationships and quality. Since the dimensions of influence vary across different tracks, making direct horizontal comparisons difficult, we also used AI to automatically calculate "70% professional capability + 30% follower quality," selecting representative KOLs in five subfields: airdrops, trading, DeFi, AI, and RWA (the following list is not in any particular order and is for reference only; XHunt and Biteye do not endorse the information value of KOLs).

Due to space limitations, many excellent KOLs could not be included; for the complete list, please visit: kol.xhunt.ai

Top 30 Chinese KOLs by Influence Ranking (as of September 24, 2025)

Airdrop Track

Fengmi KuiGas @KuiGas

Ice Frog @Ice_Frog666666

On-chain Expert @wenxue600

Chasing Wind Lab.eth @ZF_lab

Faceless @WY_mask

Crypto Dog @JiamigouCn

Old Bai | Laobai @bclaobai

He Bi @hebi555

Sanyi.eth @sanyieth

Greta008 @Greta0086

Trading Track

allincrypto Aohawk Capital @thankUcrypto

Chuanmu | Trumoo @xiaomucrypto

Hanbalongwang @dotyyds1234

0xYijing @DekuKing1

Calm Down @hexiecs

Bring Bring Bring Bitcoin @daidaibtc

Vida @Vida_BWE

Million Eric | Day Trader @CycleStudies

If I Don't Understand @butaidongjiaoyi

ALERT's Club @BTCAlert

DeFi Track

CM @cmdefi

Laolu @@Luyaoyuan1

Lonely Crane.hl @ZKSgu

Mr. Block @mrblocktw

QQ Nene Sweet to Me Yankee @0xanonnnn

ViNc | Pendle Sensei @ViNc2453

Benmo.eth @Super4DeFi

3D @22333D

Raccoon Chan Little Raccoon @RaccoonHKG

Mindao @mindaoyang

AI Track

Biteye @BiteyeCN

0xkevin @0xKevin00

Star Fungus @xingxingjun8888

Haotian | CryptoInsight @tmel0211

NingNing @0xNing0x

Leading Goose @alacheng

Jacob Zhao @0xjacobzhao

Zhixiong Pan @nake13

zagen @ZaggyGoKrazy

Star@Day1Global @starzqeth

RWA Track

Little Hidden New Decade (Feng Wang) @wangfeng_0128

Spinach Spinach @bocaibocai_

Kiwibig.eth @KiwiCryptoBig

Lawyer Liu Honglin @Honglin_lawyer

Old Ba @Wuhuoqiu

DeFi Teddy @DeFiTeddy2020

Jack Kong @Nano Labs(NA) @punk8185

I Am U Nai @unaiyang

Rocky @Rocky_Bitcoin

Jiayi Plus One @mscryptojiayi

6. Excellent KOL Heartfelt Shares

AB Kuai.Dong, @_FORAB, signed with Binance Square, Chinese influence ranking 44, tweet personality ENTJ

My original intention was when I came to Japan, I found that everyone was socially anxious and unwilling to go out to gather. I was too bored at home and in the company, so I started writing. Initially, in 2020 and 2021, I also did Weibo and Zhihu, but they were all banned after May 19. Simply put, I treated it as a hobby, sharing what I saw and heard, and this process also allowed me to meet many people, which is quite nice.

Alvin617.eth, @Alvin0617, Building @CryptoWesearch, Chinese influence ranking 148, tweet personality ENTJ

A successful KOL is actually very hard to define. I believe that if you want to be a successful KOL, the goal absolutely cannot just be "to become a KOL." You can find your differences in the market from different angles, such as research analysis, content creation, accompanying projects, or "becoming an expert in a certain field," just like we all know that the term mindshare in the InfoFi track accumulates influence by occupying mental space bit by bit.

In building a personal brand and outputting content, the benefits you can gain may be greater than what everyone understands. It not only keeps me sensitive to the market but also breaks geographical limitations, increasing my visibility not only in the Chinese-speaking market but even in the international market.

Don't be afraid to make mistakes; accumulate bit by bit, and anyone can become a successful KOL.

BITWU, @BTW0205, 4XLabs, Chinese influence ranking 21, tweet personality ENTP

KOL is not a self-label, but rather a result chosen by others.

You must first become someone worth following, rather than starting with content creation.

In simple terms, it starts with cognitive ability, figuring out what you are suited for and what you can do, then talking about expressiveness, and finally relying on long-termism to draw out the curve.

Most people only achieve "voicing," and very few manage to be "remembered."

If you don't have your own perspective and only paraphrase hot topics or piece together information streams, you are merely feeding the platform, not building your own influence flywheel.

A true KOL is someone who can traverse emotions and cycles with an independent framework.

Don't pay too much attention to short-term traffic; that is noise. You need to penetrate a vertical point over time, so that when others think of something, you are the first person they think of.

Everything else will come gradually.

CryptoPainter, @CryptoPainterX, Data Analyst, Chinese influence ranking 180, tweet personality ENTP

Becoming an excellent KOL should not be our ultimate goal. What we should do is strive to become a better version of ourselves. The essence of operating an account and creating content is to achieve self-awareness through output, while traffic, income, and so on are merely by-products of this improvement process.

I always recommend that everyone try using the Feynman learning method to cultivate an output-oriented hobby. While teaching others to do something, you also gain double the benefits!

DeFi Teddy, @DeFiTeddy2020, Founder of Biteye/XHunt, Chinese influence ranking 103, tweet personality ENTJ

In the AI era, to become an excellent KOL, one needs to understand and leverage AI to improve content generation efficiency, such as using AI to collect information and conduct preliminary analysis, and relying on AI for topic selection in articles.

However, AI is merely our co-pilot, only able to occupy the passenger seat, not control the entire situation. Truly valuable content requires KOLs to generate their unique perspectives and analyses based on AI analysis, showcasing their own "soul."

EnHeng, @EnHeng456, BNB Believer, Chinese influence ranking 56, tweet personality ENTJ

When I first entered the crypto circle, I was just a college student, spending every day in communities, reading white papers, and studying how others made money, paying a lot of tuition. At that time, I had no followers and no influence, just a pure awe of the market and a thirst for knowledge.

Later, I gradually discovered that I really enjoyed sharing and didn't want to keep my research to myself, so I started tweeting, taking notes, and communicating with group friends. In this process, I also understood two things:

👉 Followers are the greatest asset, and I cannot let them down;

👉 Sharing must be sincere; I cannot just shout without buying.

So I basically only share when I have bought. If I win, we laugh together; if I lose, we bear it together.

Now that more people are following me, I truly realize: KOL is not just a title, but a responsibility. Tweets and judgments can influence others, so I require myself to research deeper and express more sincerely.

In the end, I can't say how excellent I am; I just stumble along, treating sincerity and responsibility as my foundation, and persist in sharing.

Fengmi, @KuiGas, Member of 33 DAO and Kui Club, Chinese influence ranking 33, tweet personality ENTJ

Anyone can become a KOL.

But truly excellent KOLs must first understand who they are, in which circle they are voicing, maintain independence and sincerity, dare to speak, dare to act, dare to take responsibility, focus on one field, and continuously delve into it over the long term. The biggest asymmetry in the crypto circle is information and cognition; those who rely on chasing trends and shouting slogans are fleeting. Only by looking ahead to three years, five years, or even longer cycles can trust be solidified and influence accumulated.

Focus, still focus. Focus allows you to first understand how to earn for yourself, then share and help others earn; on the path of iteration and evolution, you will meet higher cognitive individuals and better circles, forming a positive spiral. Those who can continuously evolve cognition, execute investments, and consistently deliver value are the ones who can become true top Alpha.

Giving roses to others leaves a lingering fragrance; simply put, just be yourself.

Don't let follower counts, blue checks, or traffic bubbles define you. The only measure is whether you can create results, convey influence, lead the rhythm, and change the direction.

To go far, it is not about temporary heat, but about long-term trust and sustained narrative power.

Haotian, @tmel0211, Amber Consultant, IOSG Invited Researcher, Chinese influence ranking 50, tweet personality ENTJ

I believe that an excellent KOL is definitely not something that is deliberately made. The two reasons I have come this far are: 1) I love learning and want to understand every technical iteration in Crypto; 2) I love sharing. Once I understand something, I have an irresistible desire to share.

It seems simple, but in the face of the complex environment of Crypto, it is actually very difficult to stick to it. You might find yourself caught in emotional internal conflicts, for example, balancing research and making money can sometimes be two different things. How to balance energy? Also, what I consider valuable content may not receive positive feedback from the market, while what I find boring may be wildly popular in the market. It's quite contradictory.

So in the end, I find that being myself is important: 1) Choose the right track for yourself and excel in it. For example, if you are doing research, focus on insights into industry innovation trends and sensitively capture early quality projects, without being swept away by various true and false emotions in the market; 2) Make peace with yourself and manage expectations. For example, sharing is to showcase your learning achievements, and its value lies in self-improvement, so don't let external factors like traffic and market noise drain your energy; 3) Build your own IP influence. For example, my positioning is "hardcore technical popularization." The professionalism and value of content come first. Although the audience for hardcore content may be narrow and good content will become increasingly abundant, the persona of continuously producing good content is the IP. With an IP, influence will always remain competitive in this complex and ever-changing market environment because "hardcore" can be both a bottleneck and a moat.

Deconstructor Beyond, @0xBeyondLee, Information Visualization Blogger, Chinese influence ranking 89, tweet personality ENTJ

I am Beyond, specializing in information visualization, ranked in the top 90 in the Chinese area by XHunt, and averaging over $20,000 in monthly monetization through mouth farming or advertising.

1/ Long-termism and Responsibility

Accepting advertisements does not equate to irresponsibility; quite the opposite for excellent KOLs. Gaining benefits for oneself while providing readers with Alpha information is a win-win.

This requires operators to have a long-term mindset, not to fabricate, inflate follower counts, or cater to or exaggerate the projects' push.

The path to excellence is simple; it is not operated but earned through sincerity and responsibility, being accountable to readers and the future.

2/ Personal Style and Differentiation

In an age of information overload, excellent KOLs should focus on building IP rather than just accounts, striving to become the top in a certain vertical or form, making personal style a collective memory.

Additionally, differentiation should be emphasized. Homogeneity means no barriers; commercial opportunities will eventually be leveled.

3/ New Cycle and AI/InfoFi Background

An excellent KOL should use tools to filter and refine value, especially in an era of mouth farming and information surges. Tools like XHunt are effective instruments for achieving more with less effort.

Moreover, while ensuring authenticity and effectiveness, the output content should also appropriately cater to InfoFi algorithms, so-called "engaging with the material without being trapped by it."

TVBee, @blockTVBee, Data Analysis + Macro + Research Blogger, Chinese influence ranking 251, tweet personality ENTJ

First of all, I don't consider myself a KOL, and I certainly don't dare to call myself excellent. My positioning has always been as an analyst/researcher.

To become an excellent analyst/researcher, I believe it boils down to six words: learning, practice, thinking.

Learning is the continuous acquisition of information, including knowledge in various economic, financial, and technical fields, as well as all kinds of Web3 information, such as code repositories, teams, and financing. Practice includes experiencing various Web3 ecosystem products and trading. Thinking is the process of summarizing the information obtained and practical experiences. Learning, practice, thinking, then learning again, practicing again, this is a cyclical experience.

If I were to add something in terms of attitude, I would say it is sincerity.

Sincere sharing and summarizing, including my operations, thoughts, and even reflections, and sincerely accepting criticism.

So I have always believed that the path to excellence is a process of growing together with followers. This process is both external and internal------creating value for others while accumulating wisdom for oneself.

0xTodd, @0x_Todd, Founder of Nothing Research, Chinese influence ranking 47, tweet personality ENTJ

I think there are two particularly important points, the former about facts and the latter about judgment.

First, be responsible for the facts you have stated, ensuring that what you say has sources rather than hearsay or even imagination. I once answered another mirrored question that Mengyan mentioned------how to judge whether a person has competence? My answer is to see whether what they say is consistent and not contradictory.

Second, make as many judgments as possible. In a group of three, there must be a teacher for me. You can express your opinions more on social media, which will receive agreement or rebuttal from everyone. I especially welcome rebuttals and debates, as they can help you gain new knowledge, breaking the information bubble for growth.

In Conclusion

This report is not only a panoramic scan of the Chinese KOL ecosystem but also a deep inquiry into "how influence shapes the industry."

From information intermediaries to narrative engines, from personal brands to institutional matrices, the evolution of KOLs is, in a sense, a mirror reflecting the maturation of the crypto industry. They are no longer just "signal callers" or "translators," but are gradually becoming "consensus nodes" connecting projects, capital, and communities.

In the future, with the proliferation of AI-generated content, the popularization of on-chain identities, and the deepening of influence tokenization, the value of KOLs will no longer be defined merely by follower counts or interaction rates, but will depend more on the independence of their viewpoints, the credibility of their content, and their ability to convey long-term value.

Truly excellent KOLs are not mere transporters of information but pioneers of cognition.

They use content as a vessel and trust as an oar, illuminating signals for their followers in the torrent of information. We also believe that in this continuously reconstructed crypto world, consistently outputting genuine, professional, and warm voices will ultimately cut through the noise and become a key force driving the industry forward, as well as a pillar of the crypto world.

About XHunt

@xhuntai is an AI-driven Web3 InfluenceFi platform, incubated by @BiteyeCN (a leading Chinese investment research platform established in 2021, supported by @cyberporthk), providing transparent KOL measurement metrics, real-time project research, and connecting project parties with trusted KOLs.