Bybit CEO reveals the next stage, expanding business development beyond cryptocurrency into a "new financial platform."

Ben Zhou, co-founder and CEO of Bybit, elaborated on the company's new development blueprint as it evolves from a cryptocurrency exchange to a "new financial platform," highlighting the new products and collaborative projects launched on the platform in traditional and digital markets.

The latest developments were announced during Bybit's recent "Keynote with Ben" semi-annual keynote speech. The theme of this speech was "Make Your Move," where Ben discussed the accelerating trend of integration in financial markets and the company's development strategies to adapt to market changes. The speech deviated from the usual studio format and was conducted as a live event, with Ben discussing the transformation of the financial landscape, emerging technologies, and Bybit's next phase of product development alongside several special guests.

Deepening Traditional Financial Markets (TradFi) for Four Years, Stock Trading Now Live, mStocks Launching in November

Bybit entered the traditional financial market in 2022 through Contracts for Difference (CFDs). Over the past four years, Bybit has become the world's largest cryptocurrency CFD platform, with peak trading volumes reaching $100 billion. On October 12, the company further expanded its traditional market operations by launching stock trading services for eligible users, covering over 1,000 U.S. stocks and exchange-traded funds (ETFs). Users can trade using USDC and buy fractional shares; trading hours are open 24/5, covering pre-market, regular trading hours, and after-hours trading.

Bybit is also collaborating with Mantle to develop mStocks, which is set to launch in November. This tokenized stock product is planned to be backed by physical stocks on a 1:1 basis, allowing eligible stocks and mStocks to be exchanged on Bybit around the clock, and traded on decentralized exchanges through automated market maker (AMM) liquidity pools on Mantle. According to applicable terms and conditions, the mStocks obtained from exchanges are also expected to be transferable to Bybit's Unified Trading Account (UTA) for use as trading collateral.

In June, Bybit launched IPO Express, allowing eligible users to participate in designated initial public offering (IPO) opportunities through the tokenized form of related securities at the offering price. The first project for this service was SpaceX, aiming to expand Bybit's market coverage from secondary market trading to designated primary market opportunities.

These latest developments build on Bybit's ongoing expansion in areas such as perpetual contracts, pre-market trading products, forex, and options. Currently, Bybit's traditional financial products cover over 600 products, including stocks, ETFs, indices, commodities, and forex. The cumulative trading volume of traditional financial perpetual contracts has exceeded $180 billion; recent new products include Forex Perps and the industry's first perpetual options based on traditional financial perpetual contracts.

Bybit is also committed to developing new types of perpetual contract products linked to AI computing power and commodities, further expanding its product landscape beyond the traditional cryptocurrency market.

Extending from Traditional Trading Platforms to Payment Fields

In addition to trading and investing, Bybit continues to expand its payment infrastructure to assist customers in managing funds more flexibly. Bybit Pay and Bybit Card support cryptocurrency and fiat currency transfers, merchant payments, and daily consumption. The service is now connected to over 5,000 merchants in more than 15 countries, supporting QR code payments and other payment services, as well as transfers to bank accounts and e-wallets. Bybit has issued over 4 million Bybit Cards, further extending the platform's application from financial markets to payments and daily consumption.

Committed to Maintaining Security and Regulatory Infrastructure

As the business expands, Bybit continues to invest in security, compliance, and technological infrastructure. Bybit stated that in the first half of 2026, it successfully intercepted over 30,000 suspicious withdrawal requests, preventing potential losses exceeding $700 million for users.

In 2026, Bybit also obtained five new licenses and regulatory approvals covering the European Union, Cayman Islands, Indonesia, South Africa, and El Salvador. These licenses help Bybit continue to expand its business in different markets according to local regulatory requirements.

In September, the company launched Bybit AI, a conversational intelligent assistant covering trading, account management, and customer service, with plans to further expand into a broader range of financial services under the platform in the future.

Ben Zhou, co-founder and CEO of Bybit, stated: "Bybit is committed to enhancing speed and scale, enabling every user to seize opportunities and act decisively, which is the core concept of the theme 'Make Your Move.' We have integrated trading, investing, payments, and AI on the same platform and will continue to expand into more markets and application scenarios. The platform is ready, and the next step is for everyone to enjoy greater financial autonomy and make choices according to their needs."

Moving Towards Broader Markets Beyond Exchanges

After four years in the traditional financial market, Bybit has now integrated the cryptocurrency market with stocks and ETFs, derivatives, commodities, forex, pre-IPO investments, payments, and AI-driven services into its platform offerings. The company is gradually consolidating these functions on the same platform while continuously expanding market coverage, enriching product variety, and improving related supporting infrastructure.

For Bybit, developing a "new financial platform" marks the company's transition to the next stage, expanding from the cryptocurrency field to the global financial market and playing a broader role.

Watch the full keynote speech here.

About Bybit

Bybit is a new financial platform. We believe that everyone should have the right to access global financial opportunities. For this reason, we are building the first intelligent platform that connects every person from anywhere in the world to global finance. Bybit has gained the trust of over 80 million users worldwide, integrating investment, trading, payments, and wealth enhancement into a secure and intelligent ecosystem. Through a combination of AI-driven technology, deep global liquidity, robust security guarantees, and transparent operations, Bybit makes global finance more inclusive and efficient, empowering everyone.

Built for everyone. Driven by intelligence. Open to the world.

Bybit has not obtained a license, approval, or regulation from the Hong Kong Securities and Futures Commission. Services are not offered to residents of Hong Kong.