greenlane

Nasdaq-listed e-cigarette wholesaler Greenlane Holdings shifted to a corporate crypto treasury strategy by the end of 2025, focusing on the Berachain native token BERA instead of Bitcoin, and emulating the Strategy (formerly MicroStrategy) model to accumulate a single asset through equity and debt financing, disclosing per-share assets. In October 2025, it completed approximately $110.7 million in private placement for the "BERA Strategy." By the end of 2025, it held 51.6 million BERA (costing about $58 million, with a market value of about $36.6 million), and continued to increase its holdings to 81.3 million in the first half of 2026, with a total cost of about $70 million.The second-quarter report disclosed on August 14, 2026, showed a net loss of $24.8 million, of which about $19.1 million came from non-cash impairment of BERA; cash and equivalents fell to $6.1 million, with an additional approximately $8.1 million in aUSDC and sUSDe reserves, and current liabilities of $6.5 million. As of June 30, the fair value of BERA holdings was approximately $16 million, down about 77% from cost in less than a year. The traditional e-cigarette business has shrunk to a nearly revenue-free agency model, and Proof of Liquidity staking returns are insufficient to offset treasury losses.In March 2026, Nasdaq issued a delisting decision due to minimum bid price, the company appealed and regained compliance on April 27 after implementing a 1-for-8 reverse stock split in April. Additionally, there is a Nasdaq minimum listing security market value of $5 million.

BERA Financial Company Greenlane Holdings announced that its board has approved a $2 million stock repurchase plan. Additionally, the company released its annual financial report, which disclosed that after increasing its holdings by 7.5 million BERA tokens, the total holdings have risen to 77.9 million tokens as of 2026, accounting for approximately 32% of the current circulating supply of BERA.

ChainCatcher news, according to stocktitan, the U.S. publicly traded company Greenlane Holdings (GNLN) announced a $110 million PIPE (Private Investment in Public Equity) financing to launch a new digital asset treasury strategy called BeraStrategy, with the BERA token designated as the primary treasury reserve asset.This PIPE financing includes approximately $50 million in cash and about $60 million worth of BERA tokens, priced at $3.84 per share (with each pre-financing warrant at $3.83). The transaction is expected to be completed on or around October 23, 2025.