Binance Research: Generation Z investors prefer ETFs, with lower trading frequency and leverage usage compared to other age groups
Binance Research data shows that Generation Z investors are gradually shifting towards long-term asset allocation tools such as ETFs. Compared to Millennials, Generation X, and Baby Boomers, their trading frequency is lower, and their preference for leverage is also weaker.Data indicates that at the beginning of August, ETFs accounted for 25% of the stock trading volume among Generation Z users. In July, the proportion of net inflows into stocks from ETFs for Generation Z reached 21.9%, up from 18.5% in June; during the same period, the proportion of individual stock investments decreased from 77% to 74.2%.Binance Research analyzed trading behaviors in direct stocks, tokenized stocks, and traditional financial perpetual contracts. The data shows that Generation Z's trading activity in all three asset classes is lower than that of other working-age groups.Among them, Generation Z's traditional financial perpetual contract accounts traded an average of 13 times per month, lower than the 17 times of Millennials and 16.5 times of Generation X. In direct stock accounts, 22% of Generation Z users have never sold stocks, higher than the 19% of Generation X and 9% of Baby Boomers.Among Generation Z accounts that bought but did not sell, the assets with the highest cumulative purchase amounts include Broadcom, Tesla, and Charles Schwab U.S. High Dividend Stock ETF.In terms of leveraged products, Generation Z shows a lower risk appetite. Data indicates that 88.2% of Generation Z's traditional financial perpetual contract accounts have never traded leveraged or inverse ETFs, higher than the 84.5% of Millennials and 85.9% of Generation X.Additionally, the tokenized stock market continues to expand. Data shows that Binance's bStocks recently briefly surpassed Kraken's xStocks, becoming the second-largest tokenized stock issuance platform globally. As of the latest data, Ondo Finance ranks first with approximately $972 million in tokenized stock value, while xStocks and bStocks are approximately $611 million and $580 million, respectively.
