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hot_img Xiaohongshu has created an "AI Shopping Guide" feature that directly pushes product cards and order links in conversation scenarios

According to an exclusive report from "Du Jia," Xiaohongshu is developing a brand new "AI Shopping Guide" feature, which relies on a conversational interaction model to directly push product cards and attach order jump links in Q&A scenarios. This project is led by Daoxuan (Pan Boyuan). As of the time of publication, Xiaohongshu has not responded.Previously, Xiaohongshu launched an AI summary feature in store reputation, and this AI shopping guide is a further extension of its intelligent transaction chain. According to public data, Xiaohongshu has approximately 400 million global MAU, with 39 million users engaging in explicit purchasing behavior daily, resulting in 140 million active purchase requests, over 47 million users entering merchant live streams, and more than 170,000 merchant group chats remaining active. During the 618 period, the GMV of store broadcasts increased by 265% year-on-year, and note content drove transaction growth of over 210%.Xiaohongshu currently adopts a dual transaction model of "internal marketplace closed loop plus external traffic diversion," and there is still room for improvement in the direct order conversion rate within the platform. The launch of the AI shopping guide feature is expected to further enhance its internal e-commerce GMV and revenue.

Online shopping for USDT was scammed, and the police in Hunan, China helped recover and return all the involved funds

According to the Hunan Daily, on February 9 at around 8 PM, the public security agency in Baojing, Hunan Province, China, received a report from a victim, Mr. Liu, from another province who had been scammed. He claimed that he was defrauded while purchasing virtual currency USDT online, with a total loss of 100,000 yuan. After receiving the report, the Baojing County Public Security Bureau dispatched a team of elite officers to form a special investigation group and began investigating the case overnight.The investigating officers used various investigative methods to ultimately identify the suspect as Shi. Upon investigation, it was found that the suspect Shi had no fixed income and did not possess qualifications for virtual currency trading. To defraud others, he collected screenshots of others trading coins online, forged false profit records, and impersonated a senior "coin dealer" to gain their trust. Victim Mr. Liu believed him and transferred 100,000 yuan to the account designated by Shi. After receiving the payment, Shi did not deliver the virtual currency; instead, he used part of the funds for gambling and squandered the rest, splitting and hiding the remaining funds.The investigating officers quickly identified Shi's identity and activities by accurately analyzing the flow of funds and comprehensively securing evidence related to the case. They decisively acted on the night of the report and successfully apprehended Shi. The next day, the case was officially filed for investigation. After solving the case, the police consistently adhered to the principle of "solving the case and recovering losses equally," patiently conducted legal policy education, and actively mobilized the suspect's family to cooperate in the restitution, ultimately recovering the full amount of 100,000 yuan involved in the case. On the morning of May 14, the 100,000 yuan of fraudulently obtained funds was fully returned to victim Mr. Liu. Currently, the suspect Shi has been subjected to criminal coercive measures for suspected fraud, and the case is under further investigation.
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