Which Web2 businesses are more suitable for quickly adopting stablecoins?

Author: Josh Solesbury (ParaFi Investor)

Compiled by: Azuma, Odaily Planet Daily

Catalyzed by Stripe's acquisition of Bridge and progress on the "GENIUS Act," the past six months have seen an explosive growth in headlines related to stablecoins. From CEOs of major banks to product managers at payment companies and high-level government officials, key decision-makers are increasingly mentioning stablecoins and promoting their advantages.

Stablecoins are built on four core pillars:

• Instant settlement (T + 0, significantly reducing working capital requirements);

• Extremely low transaction costs (especially compared to the SWIFT system);

• Global accessibility (available year-round with just an internet connection);

• Programmability (currency driven by extended coding logic).

These pillars perfectly illustrate the advantages of stablecoins touted in various headlines, blog posts, and interviews. Thus, the argument for "why we need stablecoins" is easy to understand, while "how to apply stablecoins" is much more complex ------ whether it's a product manager at a fintech company or a bank CEO, there is currently very little content that specifically explains how to integrate stablecoins into existing business models.

Based on this, we decided to write this advanced guide to provide a starting point for non-crypto businesses exploring the application of stablecoins. The following text will be divided into four independent chapters, each corresponding to different business models. Each chapter will analyze in detail: where stablecoins can create value, what the specific implementation paths are, and a schematic diagram of the restructured product architecture.

Ultimately, while headlines are important, what we truly pursue is the large-scale application of stablecoins ------ enabling real business scenarios to achieve the scaled use of stablecoins. We hope this article can serve as a small cornerstone for realizing this vision. Now, let’s delve into how non-crypto businesses can utilize stablecoins.

To C Fintech Banks

For consumer-facing digital banks, the key to enhancing enterprise value lies in optimizing the following three levers: user scale, average revenue per user (ARPU), and user churn rate. Stablecoins can currently directly assist with the first two metrics ------ by integrating partners' infrastructures, digital banks can launch stablecoin-based remittance services, reaching new user groups while also providing additional revenue streams for existing customers.

In the ongoing trends of digital connectivity and globalization, today’s fintech target markets often have cross-border characteristics. Some digital banks position cross-border financial services as their core focus (like Revolut or DolarApp), while others treat it as a functional module to enhance ARPU (like Nubank or Lemon). For fintech startups focusing on expatriates and specific ethnic groups (like Felix Pago or Abound), remittance services are a necessity in their target markets. All these types of digital banks will (or have already) benefited from stablecoin remittances.

Compared to traditional remittance services (like Western Union), stablecoins can achieve faster (instant arrival vs. 2-5 days or more) and cheaper (as low as 30 basis points vs. over 300 basis points) settlements. For example, DolarApp charges only $3 to send dollars to Mexico with real-time arrival. This explains why in certain remittance corridors (like the US-Mexico corridor), the penetration rate of stablecoin payments has reached 10-20%, with continued growth momentum.

In addition to creating new revenue, stablecoins can also optimize costs and user experience, especially as internal settlement tools. Many practitioners are well aware of the pain points of weekend settlements: bank closures lead to delays of two days. Digital banks pursuing real-time services and exceptional experiences must fill this gap by providing working capital loans, which incurs opportunity costs (especially heavy in the current interest rate environment) and may force companies to seek additional financing. The instant settlement and global reach of stablecoins completely solve this problem. One of the largest fintech platforms globally, Robinhood, is a typical case; its CEO Vlad Tenev stated in the February 2025 earnings call: "We are using stablecoins to handle a large volume of weekend settlement business, and the scale of application continues to expand."

Therefore, it is not surprising that consumer-facing fintech companies like Revolut and Robinhood are actively engaging with stablecoins. So, if you work at a consumer bank or fintech company, how can you utilize stablecoins?

After introducing stablecoins into this business model, the practical solutions are as follows.

Real-Time 24/7 Settlement

Utilize stablecoins like USDC, USDT, USDG for instant settlement (including holidays);

Integrate wallet service providers/coordinators (like Fireblocks or Bridge) to connect the bank system with the blockchain for dollar/stablecoin flows;

Connect with fiat channel service providers in specific regions (like Yellow Card in Africa) to enable B2B/B2B2C exchanges between stablecoins and fiat currencies;

Fill the Fiat Settlement Gap

Use stablecoins as a temporary substitute for fiat currency during weekends, completing reconciliations once the bank system resumes;

Collaborate with suppliers like Paxos to build internal stablecoin settlement loops between customer accounts and enterprises;

Instant Availability of Counterparty Funds

By using the above solutions or liquidity partners, bypass ACH/wire processes to quickly allocate funds to exchanges/partners;

Automatic Fund Allocation for Cross-Border Entities

When fiat channels are closed, achieve fund allocation between business units/subsidiaries through on-chain stablecoin transfers;

Headquarters can establish an automated, scalable global fund management system;

Beyond these basic functions, one can envision a new generation of banks entirely based on the concept of "24/7, instant, composable finance." Remittances and settlements are just the starting point, with subsequent scenarios including programmable payments, cross-border asset management, and stock tokenization. Such enterprises will win the market with exceptional user experiences, a rich product matrix, and a lower cost structure.

Commercial Banks and B2B Services

Currently, business owners in markets like Nigeria, Indonesia, and Brazil face numerous obstacles when trying to open dollar accounts at local banks. Typically, only companies with large transaction volumes or special relationships can qualify ------ and this is contingent on the bank having sufficient dollar liquidity. Meanwhile, local currency accounts force entrepreneurs to bear both bank risks and government credit risks, making them constantly vigilant about exchange rate fluctuations to maintain operating capital. When paying overseas suppliers, business owners also incur high fees for converting local currency to dollars or other mainstream currencies.

Stablecoins can significantly alleviate these frictions, and forward-looking commercial banks will play a key role in their application. Through a compliant digital dollar (like USDC or USDG) platform managed by banks, businesses can achieve:

• Holding multiple currency balances without establishing multiple banking relationships;

• Cross-border invoices settled in seconds (bypassing traditional correspondent banking networks);

• Interest-bearing stablecoin deposits;

Commercial banks can upgrade basic checking accounts to global multi-currency fund management solutions, offering speed, transparency, and financial resilience unmatched by traditional accounts.

After introducing stablecoins into this business model, the practical solutions are as follows.

Global Dollar/Multi-Currency Account Services

Banks manage stablecoins for businesses through partners like Fireblocks or Stripe-Bridge;

Reduce startup and operational costs (like reducing licensing requirements, exempting FBO accounts);

High-Yield Products Backed by Quality U.S. Treasuries

Banks can offer yields at the federal funds rate level (around 4%), with credit risk significantly lower than local banks (U.S. regulated money market funds vs. local banks);

Need to connect with interest-bearing stablecoin suppliers (like Paxos) or tokenized treasury partners (like Superstate/Securitize).

Real-Time 24/7 Settlement

See the previous section on consumer finance solutions.

Promising Global Application Scenarios (Stablecoin Platforms/Commercial Banks Can Address)

Importers make instant payments in dollars, allowing overseas exporters to release goods immediately;

Corporate CFOs allocate funds in real-time across multiple countries, escaping delays from correspondent banking systems, making bank services for large multinational groups feasible;

Business owners in high-inflation countries anchor their balance sheets with dollars.

Product Architecture Example (Stablecoin-Based Commercial Banking Services)

Payroll Service Providers

For payroll platforms, the greatest value of stablecoins lies in serving employers who need to pay employees in emerging markets. Cross-border payments, or payments in countries with underdeveloped financial infrastructure, can impose significant costs on payroll platforms ------ these costs may be absorbed by the platform, passed on to employers, or reluctantly deducted from contractor payments. For payroll service providers, the easiest opportunity to realize is to open stablecoin payment channels.

As mentioned in previous sections, cross-border stablecoin transfers from the U.S. financial system to contractors' digital wallets are nearly zero-cost and instant (depending on fiat entry configurations). Although contractors may still need to complete fiat conversions themselves (which incurs fees), they can receive payments anchored to the world's strongest fiat currency instantly. Multiple pieces of evidence indicate that demand for stablecoins is surging in emerging markets:

• Users are willing to pay an average premium of about 4.7% to obtain dollar stablecoins;

• In countries like Argentina, this premium can be as high as 30%;

• Stablecoins are increasingly popular among contractors and freelancers in regions like Latin America;

• Applications focused on freelancers, such as Airtm, are experiencing exponential growth in stablecoin usage and user acquisition;

• More importantly, a user base has already formed: over the past 12 months, more than 250 million digital wallets have actively used stablecoins, and more people are willing to accept stablecoin payments.

In addition to speed and end-user cost savings, stablecoins also offer numerous benefits to corporate clients (i.e., paying customers) using payroll services. First, stablecoins are significantly more transparent and customizable. According to a recent fintech survey, 66% of payroll professionals lack tools to understand their actual costs with banks and payment partners. Fees are often opaque, and processes can be confusing. Secondly, the current payroll payment process often involves a lot of manual operations, consuming resources from the finance department. Beyond the execution of payments themselves, there are a series of other matters to consider, from accounting to tax to bank reconciliation, while stablecoins are programmable and come with built-in ledgers (blockchain), significantly enhancing automation capabilities (like batch scheduled payments) and accounting capabilities (like automatic smart contract calculations, withholding, and record-keeping systems).

Given this, how should payroll platforms enable stablecoin payment functionality?

Real-Time 24/7 Settlement

Relevant content has been covered earlier.

Closed-Loop Payments

Collaborate with stablecoin-based card issuance platforms (like Rain) to allow end-users to directly spend stablecoins, fully inheriting their speed and cost advantages;

Partner with wallet providers to offer stablecoin savings and yield opportunities.

Accounting and Tax Reconciliation

Utilize the immutable ledger characteristics of blockchain to automatically sync transaction records to accounting and tax systems via API data interfaces, achieving automation of withholding, bookkeeping, and reconciliation processes.

Programmable Payments and Embedded Finance

Use smart contracts to enable automatic batch payments and programmable payments based on specific conditions (like bonuses). Collaborate with platforms like Airtm or directly utilize smart contracts.

Connect to DeFi foundational protocols to provide wage-based financing services in an affordable and globally accessible manner. In certain countries/regions, this can bypass the typically cumbersome, closed, and expensive local banking partners. Applications like Glim (and indirectly Lemon) are working to provide these functionalities.

Based on the above solutions, let’s further elaborate on the specific implementation methods:

Stablecoin-supporting payroll processing platforms collaborate with U.S. fiat entry points (like Bridge, Circle, Beam) to connect bank accounts with stablecoins. Before the payment date, funds transfer from the client company's account to an on-chain stablecoin account (these accounts can be hosted by the aforementioned companies or institutions like Fireblocks). Payments are fully automated and broadcast in bulk to all global contractors. Contractors receive dollar stablecoins instantly, which they can spend using stablecoin-supported Visa cards (like Rain) or save through tokenized treasury bonds in on-chain accounts (like USTB or BUIDL). With this new architecture, overall system costs significantly decrease, the coverage of contractors expands greatly, and the level of system automation is greatly enhanced.

Issuing Institutions

Currently, many companies are generating core revenue through card issuance. For example, Chime, which just went public on June 12, has achieved over $1 billion in annual revenue through transaction fees in the U.S. market alone. Although Chime has established a large business in the U.S., its partnerships with Visa, banking relationships, and technical architecture offer little assistance for overseas market expansion.

Traditional card issuance requires applying for direct licenses from organizations like Visa on a country-by-country basis or collaborating with local banks. This cumbersome process severely hinders companies' cross-regional expansion. Taking the publicly listed company Nubank as an example, it took nearly three years after operating for over a decade to begin overseas expansion.

Additionally, issuing institutions must pay deposits to card organizations like Visa to mitigate default risks. Card organizations use this to assure merchants like Walmart that even if banks or fintech companies go bankrupt, cardholder payments will still be honored. Card organizations review transaction volumes from the last 4-7 days to calculate the required deposit amount for the issuer. This poses a heavy burden on banks/fintech companies, creating significant industry entry barriers.

Stablecoins fundamentally change the possibilities for card issuance. First, stablecoins are fostering a new class of card issuance platforms, such as Rain, where companies can leverage their primary membership with Visa to provide global issuance services through stablecoins. Examples include enabling fintech companies to issue cards simultaneously in Colombia, Mexico, the U.S., Bolivia, and many other countries. Moreover, due to the 24/7 settlement capabilities of stablecoins, a new class of card issuance partners can now settle on weekends. Weekend settlements significantly reduce partner risks, effectively lowering collateral requirements and freeing up funds. Finally, the on-chain verifiability and composability of stablecoins create a more efficient collateral management system, reducing the working capital requirements for issuing institutions.

After introducing stablecoins into this business model, the practical solutions are as follows.

• Collaborate with Visa and card issuers to launch a global issuance program priced in dollars;

• Flexible card network settlement options;

1. Settle directly using stablecoins (achieving weekend and overnight settlements);

2. The card network generates daily settlement reports containing bank account and routing numbers; after using stablecoins, it will display stablecoin addresses;

3. It is also possible to choose to convert stablecoins back to fiat before settling with the card network;

• Reduce collateral requirements (thanks to 24/7 settlement capabilities).

Here is an example process flow for a global card product supporting stablecoins:

Conclusion

Today, stablecoins are no longer a future promise that requires strenuous imagination ------ they have become a practical technology with exponentially growing usage. The question now is not "whether" to adopt them, but "when" and "how" to adopt them. From banks to fintech companies to payment processors, formulating a stablecoin strategy has become inevitable.

Those enterprises that move beyond the proof-of-concept stage and truly integrate and deploy stablecoin solutions will far exceed their competitors in cost savings, revenue enhancement, and market expansion. It is worth noting that the actual benefits mentioned above are supported by numerous existing integration partners and forthcoming legislative clarity, both of which will significantly reduce execution risks. Now is the best time to build stablecoin solutions.