TOKEN2049 in Singapore concludes, Ju.com showcases "one touch to access, one click to trade" and JuPay global digital financial ecosystem

TOKEN2049 Singapore successfully concluded on October 2. As a platinum sponsor, Ju.com focused on showcasing brand upgrades and product rhythms at the exhibition area, side events, and media activities; CEO and co-founder Sammi Li's keynote speech clarified the value orientation of ecological expansion, the RWA liquidity framework of xBrokers, the global payment ecosystem of JuPay, and "asset sovereignty is digital human rights."

On-site Interaction and Joint Activities

The Ju.com booth continuously attracted a large flow of visitors, maintaining high enthusiasm. Interactive sessions included the "LOOK! Point. Click. Trade." fun game experience, custom merchandise such as IP figurine T-shirts and Merlion JU financial bags. The on-site setup featured the upgraded orange and black color scheme and the "J" symbol visual system.

During the conference, Ju.com collaborated with various ecological partners for joint promotions and held pre-heating and lottery activities. The after-party "JuVibe: The Night of Possibilities!" attracted Web3 practitioners, investors, and community members from around the world.

Core Content of CEO Sammi's Speech

Ju.com CEO Sammi Li's speech began with the visual logic of brand upgrades. The screen displayed the transformation from "Impossible" to "I'm Possible," with the symbol "J" inserted between the letters, completing an instantaneous visual shift.

"Users are no longer deterred by mnemonic phrases, cross-bridges, and transaction fees during their first trade," Sammi stated, emphasizing that every interaction should convey actionable signals.

The core product philosophy of the platform is divided into three steps: identifying the target (Point), initiating a transaction with one click without external wallets and mnemonic phrases (Click), and completing routing and settlement in the background (Trade). The on-site demonstration showcased the entire process of fiat currency seamlessly entering crypto and returning to the trading interface, completed in seconds.

As of September 2025, Ju.com has approximately 50 million global users across 100+ countries, with an average daily transaction volume of about $5 billion. The ecosystem includes: JuChain (L1 blockchain infrastructure), xBrokers (RWA liquidity network), JuCard (seamless payment), JuPay (PayFi infrastructure), and Ju.com Labs (investment incubation). The JU token has grown from $0.10 at the beginning of the year to over $7.

JuPay Ecosystem: A Complete Closed Loop from Trading to Life

In her speech, Sammi elaborated on the core position of the JuPay ecosystem as the infrastructure of Ju.com. She likened JuPay to "the bridge connecting Web3 assets with Web2 life," built by multiple key modules.

JuCard : Global Consumption, Low-Fee Crypto Payment Card

JuCard covers over 200 countries and regions within the Visa/MasterCard network, with a fee of only 0.6%, far below the traditional cross-border payment cost of 3-5%. Users can generate a digital card in just one minute through an efficient KYC process, ready for immediate use. The built-in real-time exchange rate engine automatically completes instant conversions between crypto and fiat, allowing users to pay with USDT, BTC, JU, etc., which the system converts to the fiat currency accepted by merchants at real-time rates, all done in the background. JuChain ensures settlement security and asset custody transparency, with all payment records verifiable on-chain.

Fiat Currency Deposit and Global Fast Remittance: Breaking Through the Last Mile of Fund Flow

JuPay's fiat currency deposit module enables unlimited global access. Sammi emphasized, "Through deep cooperation with third-party payment platforms like Simplex and Moonpay, users can quickly recharge using mainstream fiat currencies like USD and EUR, completing the entire process from wanting to trade to making the first transaction in just a few minutes."

JuPay's global fast remittance feature redefines cross-border transfers. Based on blockchain settlement, funds arrive in real-time, with fees significantly lower than the 3-5 business days and multiple deductions typical of traditional wire transfers. Recipients can choose to receive cryptocurrency or directly convert it to local fiat currency, meeting various scenario needs.

QR Code Payment and Merchant System: Seamless Bridging from Web3 to Web2

JuPay's QR code payment brings crypto assets into daily life. Users scan a QR code with their mobile app, enter the amount, and confirm payment, with the process being no different from Alipay or WeChat Pay, but settling in cryptocurrency. Merchants receive fiat currency, while users pay with USDT or BTC, with all complex conversions handled by the JuPay infrastructure.

The merchant side provides a complete cash register and backend solution, with one-click onboarding and no complex technical integration required. The merchant backend supports order management, transaction statistics, refund processing, and API integration to meet various business scenario needs. Sammi stated, "Whether it's a street vendor or a chain brand, they can complete deployment within hours and start accepting cryptocurrency payments."

JuLife : Integrating Crypto Assets into Daily Life

The final piece of the JuPay ecosystem puzzle is JuLife, which deeply integrates crypto assets with daily life services. Covered scenarios include mobile top-ups, hotel and flight bookings, supermarket shopping, online shopping, and gaming consumption. Sammi said, "The logic of JuLife is simple: if your assets are all on-chain, why frequently convert them to fiat for consumption? We bring the consumption scenarios directly to you."

Strategic Significance of JuPay: The World's First Borderless Financial Life Closed Loop

Sammi concluded, "Many payment solutions only address one aspect, whether it's cards, remittances, or QR codes. But what users need is a complete experience: the ability to deposit, trade, consume, transfer, and book services. JuPay is the world's first ecosystem that connects all these aspects, achieving the lowest fees, fastest speeds, and widest coverage at every stage."

She continued, "More importantly, JuPay does not exist in isolation. It is deeply integrated with Ju.com's trading platform, JuChain's high-performance public chain, and xBrokers' RWA liquidity network. Users in this ecosystem can trade, invest, pay, and live, with seamless transitions throughout. This is a complete integration of digital assets and daily life."

Sammi also elaborated on xBrokers' "Triple Flywheel Model": Under the KYC compliance framework, retail investors can participate in private placements of Hong Kong stocks, with subscribed shares automatically pledged to alleviate selling pressure, and the rules are transparent and public; real Hong Kong stocks are custodied by licensed brokers and traded on the platform, with fiat and stablecoin channels connected; according to published rules, incentives generated from pledged shares are distributed periodically and visible on-chain. For investors, the combination of subscription discounts, dividends, pledge income, and potential stock appreciation forms a verifiable return path (specific results depend on the market and holding period); for listed companies, financing and secondary support form a closed loop, turning placements from one-time events into mechanized liquidity support; at the compliance level, the entire process is completed by licensed institutions for custody and settlement, with key funds and incentive paths being auditable.

Sammi stated, "Transforming static holdings into continuously contributing holdings allows liquidity to operate like a system."

In terms of compliance, Ju.com has registered as a US MSB and has obtained licenses related to exchanges and stablecoins in Thailand; applications for Dubai VARA and EU MiCA licenses are in progress. The team consists of over 500 members, distributed across 30+ countries, with global standards and local adaptations running in parallel. As interaction friction decreases, the user path evolves from "try---succeed---explore" at an accelerated pace.

When discussing the future, Sammi stated that blockchain should be as invisible as electricity in the background, with users only facing a clean interface and definite results. The US/Hong Kong stock trading area and early bird subscription area are becoming gateways to the mainstream, with complexity absorbed by the underlying system, allowing users to make decisions and execute actions through familiar interactions.

She emphasized, "Asset ownership is a digital human right. Sovereign asset trading relies on two major pillars: dynamic custody supporting the free flow of assets between self-custody and exchanges, and modular access (with a unified entry point for product capabilities). Sovereignty is the premise of market trust, and this framework is expected to become the basic norm for digital transactions."

JuVibe: The Night of Possibilities! One of Singapore's Hottest Web3 Side Events

On the evening of October 2, Singapore's Zouk nightclub transformed into an immersive space with an orange and black color scheme. The "JuVibe: The Night of Possibilities!" hosted by Ju.com attracted thousands of Web3 practitioners, investors, and community members from around the world, becoming one of the most talked-about side events during TOKEN2049.

This brand celebration was jointly presented by Ju.com and four major sponsoring partners: JuChain (L1 public chain, 1-second block time, over 1 million on-chain addresses), xBrokers (Hong Kong stock RWA liquidity network, early bird subscription area now live), Alibaba Cloud (providing global cloud infrastructure support for Ju.com), and Butterfly (ecological strategic partner). The four parties collaborated on promotions, amplifying the voice of brand upgrades to the global Web3 community.

The venue featured a 360-degree LED wall and a lift stage, with visuals throughout centered around the "J" symbol and the theme of "Rewriting the Impossible." The brand upgrade story was repeatedly showcased through immersive large screens, transitioning from "Impossible" to "I'm Possible," combined with live DJ performances, allowing every attendee to experience the brand concept through the interplay of music, visuals, and narrative.

The event progressed through three major thematic sections: JU Power released brand energy, JU Rebranding presented a refreshed visual identity, and JU I'mPossible unfolded narratives of possibility. After the opening, the host introduced Sammi Li, who delivered a speech on brand innovation, followed by the four major sponsors sharing their ecological progress: JuChain explained how a secure public chain can support the on-chain integration of NASDAQ and Hong Kong stocks, xBrokers showcased the RWA landing path for the early bird subscription area, while Alibaba Cloud and Butterfly interpreted the technological foundation for Ju.com's global expansion from infrastructure and ecological collaboration perspectives.

On-site performances and DJ shows ran throughout the event, with LED light and shadow dances, lucky draws, and party dances elevating the atmosphere. The VIP area provided a preview experience of the brand upgrade, and the photo area became a hotspot for social media check-ins. The entire event revolved around the theme of "Rewriting the Impossible," transforming product philosophy into a tangible on-site experience.

From Exhibition to Side Event, Brand Upgrade Completed Emotional Transmission

During TOKEN2049 Singapore, Ju.com's brand upgrade was fully realized from visuals, products to emotions. The interactive games in the exhibition area allowed attendees to experience the conceptual logic of "one touch, one-click trading," while Sammi's speech presented the product philosophy and RWA liquidity framework system, and the JuVibe side event transformed the brand concept into a collective memory for over 5,000 people.

Among the departing crowd, some discussed the mechanisms of xBrokers and JuPay, others studied the technical architecture of JuChain, and some took photos with various limited IP merchandise. The disappearance of complexity encouraged more users to take action, successfully converting into trust, and trust expanding into participation, which is precisely the logic Ju.com hopes to convey.

At the end of her speech, Sammi said, "Users at Ju.com see no complexity, only clarity, speed, and control. One touch, one-click trading. Making the impossible return to everyday feasibility."