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Binance Research: Generation Z investors prefer ETFs, with lower trading frequency and leverage usage compared to other age groups

Binance Research data shows that Generation Z investors are gradually shifting towards long-term asset allocation tools such as ETFs. Compared to Millennials, Generation X, and Baby Boomers, their trading frequency is lower, and their preference for leverage is also weaker.Data indicates that at the beginning of August, ETFs accounted for 25% of the stock trading volume among Generation Z users. In July, the proportion of net inflows into stocks from ETFs for Generation Z reached 21.9%, up from 18.5% in June; during the same period, the proportion of individual stock investments decreased from 77% to 74.2%.Binance Research analyzed trading behaviors in direct stocks, tokenized stocks, and traditional financial perpetual contracts. The data shows that Generation Z's trading activity in all three asset classes is lower than that of other working-age groups.Among them, Generation Z's traditional financial perpetual contract accounts traded an average of 13 times per month, lower than the 17 times of Millennials and 16.5 times of Generation X. In direct stock accounts, 22% of Generation Z users have never sold stocks, higher than the 19% of Generation X and 9% of Baby Boomers.Among Generation Z accounts that bought but did not sell, the assets with the highest cumulative purchase amounts include Broadcom, Tesla, and Charles Schwab U.S. High Dividend Stock ETF.In terms of leveraged products, Generation Z shows a lower risk appetite. Data indicates that 88.2% of Generation Z's traditional financial perpetual contract accounts have never traded leveraged or inverse ETFs, higher than the 84.5% of Millennials and 85.9% of Generation X.Additionally, the tokenized stock market continues to expand. Data shows that Binance's bStocks recently briefly surpassed Kraken's xStocks, becoming the second-largest tokenized stock issuance platform globally. As of the latest data, Ondo Finance ranks first with approximately $972 million in tokenized stock value, while xStocks and bStocks are approximately $611 million and $580 million, respectively.

The AI boom has boosted the enthusiasm for "leveraged stock trading" in Japan, with the scale of retail investors' margin trading doubling in six months, reaching the highest level since 2016

According to the Nikkei News, individual investors in the Japanese stock market are accelerating their use of leverage to bet on AI trends. As of July, the amount of credit trading by individual investors in the Japanese stock market reached 123 trillion yen (approximately 1.09 trillion yuan), doubling since the beginning of the year and reaching the highest level since related statistics began in 2016.Data shows that in June, the scale of credit trading by Japanese individual investors hit a historical high, and in July it continued to maintain a high level. At the same time, the proportion of credit trading in the overall trading amount of individual investors rose to 83%, also setting a new record.AI concept stocks have become the main driving force behind the surge in credit trading, among which the credit buy balance of AI storage concept stock Kioxia reached 13.23 million shares as of August 7, making it one of the popular targets.Benefiting from the recent rise in the Japanese stock market, the overall performance of leveraged investors has been decent. The floating yield of credit trading investors briefly turned positive in June, although it fell back to a loss of 8.4% by the end of July, it is still better than the average loss level of the past 10 years (-10.2%).
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